Watches
ZBros Watches
ZBros Watches was born from the idea of two young entrepreneurs: a brand recognised worldwide for the quality of its products and customer service.
02 · Growth
A consistent, convincing identity
Brand identity holds the whole world of a brand: graphic elements, values and distinctive traits. What people perceive on an emotional, instinctive level.
Approach
We help your company build a consistent brand identity, defining the brand’s communication ecosystem: from the logo to the corporate identity.
A good visual system is not just attractive: it makes everything that follows faster and more consistent, from the website to the campaigns.
Tools and technologies
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
What you get
What we do, in practice.
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01
Research
Market, competitors and brand values.
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02
Logo design
A distinctive mark, legible at any size.
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03
Visual identity
Palette, typography, iconography and photographic style.
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04
Corporate identity
Business cards, letterhead, presentations, packaging.
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05
Brand book
The rules of use, for anyone who works on the brand.
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06
Digital templates
Templates for social media, newsletters and presentations.
Real projects
Our work in brand identity
Fashion
DNA Outsiders
Full management of the digital image of the brand, an Italian excellence in jeans manufacturing. Young, fresh and fashionable, it never neglects attention to detail.
Psychotherapy training
Scuola Psicoterapia Integrata
The Scuola di Psicoterapia Integrata (SPI, School of Integrated Psychotherapy) is a network of schools founded in Bergamo from 2015 onwards by psychologists and psychotherapists.
Method
How we work
Listen
Before proposing a solution we listen: goals, constraints, budget and the data you already have.
Strategy
You get a plan with phases, timings and costs, and you choose what to do now and what to postpone.
Build
We build with frequent releases: you see the work as it takes shape and can change direction along the way.
Grow
After launch we measure results, update and improve, as we do every day on our own products.
FAQ
Before we start
Can you refresh an existing logo?
Yes. A restyling that keeps the recognisable elements is often the most effective choice.
What do I get at the end?
The logo files in every format, the palette, the fonts, the brand book and the agreed templates.
Does a small company need a brand identity too?
Even more so. A clear identity makes a small company look big and saves time on every new piece of communication.
Let’s talk
Let’s talk about brand identity.
We will get back to you to arrange a first meeting, at our Milan office or online. If you prefer, call us Monday to Friday, 8:00–13:00 and 14:00–17:00 (CET).